Anis emailed a few of us one day, to have a discussion on what kind of business we could do to earn second income. At first she was thinking to do smoothie business; but we figured that the startup expenditure is gonna be a lot. Then she thought of baking, and we think that could work; and the idea developed from there.
After that first discussion, we followed up with other discussions; and we came up with the brand name together and the concept of it. I felt pretty much obligated to do the branding; and of course, very very very much excited when I was given the chance to do so.
At first Anis came up with the name ‘Angel Delites’. Can’t remember how THAT morphed to ‘Sugar High!’. If I were to explain as if you haven’t got it; the concept of the logo is to match the brand name ‘Sugar HIGH’, as in like ‘Sweet Valley HIGH’ y’all? Get me? 
A couple of times I got feedback about the name as it could be interpreted as something unhealthy. Well, to me, kids get sugar high over an innocent piece of candy, I could get high over colours as some people could get high over drinking a glass of iced lemon tea? It’s just a matter of conveying that there are simple stuffs around us that could just make us high on life.. and the cupcakes and truffles Anis make certainly do that for me. 
They certainly live up to the motto : ‘Excellence in Sweetness.’
..and that person who gets high on iced lemon tea? Yeah, that would be yours truly
Visit Anis and her marvelous delites at sugarhigh-kl.blogspot.com.
